Author: People/Ash Maurya
Full Title: Running Lean
Category: books
Highlights first synced by Readwise December 25th, 2020
Your job isn’t just building the best solution, but owning the entire business model and making all the pieces fit. (Location 418)
our real job as entrepreneurs is to systematically de-risk our startups over time. (Location 428)
The bigger risk for most startups is building something nobody wants. (Location 433)
Stage 1: Problem/Solution Fit Key question: Do I have a problem worth solving? (Location 440)
Stage 2: Pattern/product - market fit Key question: Have I built something people want? (Location 451)
Stage 3: Scale Key question: How do I accelerate growth? (Location 459)
Don’t ask customers what they want. Measure what they do. It’s fairly common to find customers lying in interviews — sometimes out of politeness and sometimes because they really don’t know or don’t care enough.[14] Your job shouldn’t be to call out their lies, but rather to find ways to validate what they say with what they do, preferably during the interview. For example, if a customer declares a problem as a must-have, probe deeper. Ask him how he solves the problem today. If he is doing nothing and still getting by, the problem may not be as acute. If, however, he is using a homegrown or competitor’s solution and he is not happy, that may be a problem worth solving. (Location 1359)
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