AKA

• "Pirate Metrics"

• "Acquisition, Activation, Retention, Referral and Revenue (AARRR)"

input to blend:

• Pattern/Path

Relationships

• The Pattern/AARRR/Acquisition Metrics measure when consumers have reached the point of being Pattern/AARRR/Acquired for an offering

• The Pattern/AARRR/Activation Metrics measure when consumers have reached the point of being Pattern/AARRR/Activated for an offering

• The Pattern/AARRR/Revenue Metrics measure when consumers have reached the point of Pattern/AARRR/Paying for an offering

• The Pattern/AARRR/Referral Metrics measure when consumers have reached the point of Pattern/AARRR/Referring Someone

• The Pattern/AARRR/Retention Metrics measure when consumers have reached the point of Pattern/AARRR/Retaining Usage

• There are different paths for consumer depending on the consumer and the offering:

  • Consumers are Pattern/AARRR/Acquired then Pattern/AARRR/Activated then Pattern/AARRR/Paying then Pattern/AARRR/Retaining Usage and then Pattern/AARRR/Referring Someone

  • If someone other than the consumer is Pattern/AARRR/Paying then a path may be for the consumer to be Pattern/AARRR/Acquired then Pattern/AARRR/Activated then Pattern/AARRR/Retaining Usage then Pattern/AARRR/Referring Someone

Parts

• Pattern/AARRR/Acquired

• Pattern/AARRR/Acquisition Metrics

• Pattern/AARRR/Activated

• Pattern/AARRR/Activation Metrics

• Pattern/AARRR/Paying

• Pattern/AARRR/Revenue Metrics

• Pattern/AARRR/Retaining Usage

• Pattern/AARRR/Retention Metrics

• Pattern/AARRR/Referring Someone

• Pattern/AARRR/Referral Metrics

Sources

• Dave McClure

• Startup Metrics for Pirates: AARRR!!!